Case Study Cyworld Creating And Capturing Value In Social Network Group Members: Syed Hasan Zaman () Muhammad Wasim () Mansoor. Cyworld:Creating and capturing value in a Social Network – Free download as Powerpoint Presentation .ppt /.pptx) or view presentation slides online. It’s the. View Notes – Cyworld from MANAGEMENT at Management Institute Of Durgapur. CYWORLD: CREATING AND CAPTURING VALUE IN SOCIAL NETWORK.

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InOYO branded 8, properties across cities and managed to capture almost 1. Which segment should Cyworld target? Cite View Details Purchase.

Case Study Cyworld Creating And Capturing Value In Social Network

How to Write a Good Case Study. Cite View Details Educators Purchase. After considering all the facts the company came to the conclusion that the company should migrate from paid items model to the advertising models as followed by Facebook and many other sites. The reasons for these segmentation to be attracted towards Cyworld is that there is no membership fee and the generation is neither able to pay huge membership or reactivation fees Cyworld should target the youth as they are most interested generation segment in socialization and who are well aware of using such sites and medium to communicate, contact and maintain their relationships with others and also seek to communicate with peoples around the globe in other regions For creating value for its users, Cyworld initiated with the tactics of introducing the idea of creating and managing minihompys by way of buying the virtual items and decorating the minihompys but later Cyworld observed that the users are getting bored of this activity and realized that the Cyworld will not be able to capture justified value on providing such services.

How it can create value for users in this segment?

Cyworld: Creating and Capturing Value in a Social Network by Chang Liu on Prezi

Ritesh believes that in the process, OYO has honed technological skills and vallue capabilities that can transform the company from being a technology player to a hotel developer. The segmentation of user of Cyworld are the teens and the generation in early twenties as the largest user group of Cyworld is the users comprised of the these two age segmentation.

Finance General Management Marketing. Its hard for Cyworld to make its own position in the market where the websites such as Capruring and Myspace are handling the maximum market share.

The crearing CEO had to decide which of these three revenue sources he should focus on in the future and how this choice would influence the target customers, socia, service offerings, and the required capabilities.

OYO now aspires to convert corporate spaces and homes into accommodation spaces and to make its mark worldwide. Comparing it to the other mediums such as emailing, messaging or calling the reason for the preference of the social networking sites is because that the audience in the social network is large enough also it gives the opportunity to socialize with other peoples around the globe and making new friends and connections and getting to know peoples, cultures and values around the globe Question 2: How is Cyworld different from Facebook or Myspace?

Get custom essay sample written according to your requirements Urgent 3h delivery craeting Order Now. What should be Cyworld business model — paid items, mobile networking or advertising?

Business and Environment Business History Entrepreneurship. Peoples generally use the social networks for the purpose of managing their social lives, also it includes to satisfy the need of socialization of each individual which is required to be satisfied and the social networks are the most commonly used medium now a days in order to satisfy such need. How to Write a Summary of an Article? This is just a sample. About the Author Sunil Gupta.

In Maythe new CEO of Cyworld, a social network company in Korea, had to decide how to create and capture value from his rapidly growing user base. Cite View Details Educators Related.

Creating and Capturing Value in a Social Network. Betwork other reason is Cyworld came with the idea of minihomphys where are Facebook and Myspace lacks such availability of option. The reasons for these segmentation to be attracted towards Cyworld is that there is no membership fee and the generation is neither able to pay huge membership or reactivation fees.

Cite View Details Educators. To get a unique essay Hire Writer. This created more value for the users of the Cyworld and shortly around 80, users of the Cyworld migrated to the Home2 as it is something new as it was a blend of blogging and minihompys. Finance Globalization Health Care. The websites such as Amazon, Yahoo or Youtube are specific functioned sites like Amazon is used for online shopping, yahoo netwofk a general purpose site which includes features from offering sale purchase to news reading material and many other areas and Youtube is specifically used for watching videos or sharing it, in comparision to Cyworld, Cyworld offers the sharing of ideas, minihompys, videos, photos, music and many other things and this variety of option differentiate Cyworld from the sites such as Facbook, Myspace, Amazon, Yahoo and Youtube Question 5: The most valuable creatnig Cyworld includes the one who are an active user of the site as they are the potential customer of the organization.

Cyworld was founded inand in captyring was acquired by SK Telecom, a leading mobile service provider in Korea. How to Write a Thematic Essay. Technology and Operations Management.

After surveying all the factors the Cyworld decided to launch Home2 which is in fact the upgraded version of minihompys but this have the option of sharing photos and many other things. Gupta, Sunil, and Sangman Han. How can you segment Cyworld user? How to Write Essay in Vapue Person. Why do people use social network?